MICHELANGELO – THE MAKING OF A GENIUS
- Michelangelo was one of the most important artists of the Renaissance, but it wasn’t skill alone that set him apart.
- He cultivated a clever positioning strategy by making himself a singular brand, beyond comparison and competition.
Michelangelo died in 1564 at the age of 88, having made a name for himself as a “divine artist” and the most important sculptor of the Renaissance. He was the first artist to be deemed a genius by contemporary art historians like Vasari and Condivi. The accolades had much to do with his skill, of course, but it helped that Michelangelo had a deliberate strategy for positioning himself as a unique artist.