Great Engineering meets Storytelling

When a great engineering company like GEA Group wants to become even better, two things are essential:
✅ A clear strategy
✅ And a powerful  story
I had the great honor and pleasure of working with GEA’s Liquid and Powder unit in Frankfurt to develop exactly that:
👉 A convincing strategy story to drive continued success.
Because every good story needs:
A hero – that’s the team making change happen
A villain – the challenges we’re up against
And of course, a happy ending – the vision behind the strategy
🔑 But here’s what we often forget:
It’s not enough to say what gets better if we change.
We also need to be honest about what gets worse if we don’t.
Why?
💬 Because it prevents gossip and rumors in canteens and coffee corners.
🤝 Because it helps everyone get on board – with the story and the strategy.
In the end, people can only implement a strategy if they truly understand it.
And for that, you need – exactly – a good story.
Many thanks for the invitation to Lucas Rigotto and Ilija Aprcovic
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