In no other context are stories more valuable than with venture capital, private equity, mergers and acquisitions and stock market flotations. For all those who wish to sell a company, it is well worth becoming well acquainted with the techniques of those who literally make their living from selling stories. Three professional skills are requited:
- Recognizing potential for positioning the company uniquely
- Moulding diverse facts and story elements into an exciting story
- Telling the story to the addressee so that he “buys it”.
It might also be called Think – Tell – Sell.
And now go and get your money!
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