References – Lectureships

ESMT

European School of Management
& Technology

- Programme Director for Management Education, October 2010 – August 2012

- Strategy and marketing programme for global energy companies, retailers, automotive parts suppliers, technology companies and banks

- Author of several essays on strategy and storytelling:
  - - „Geschäftsberichte mit Spannung aufladen – bringing suspense into annual reports“ pdf link
  - - „Shakespeare und Leadership“ pdf
  - „Murder he wrote“, interview with Veit Etzold in Journal of Internal Communication pdf

Author of two award-winning case studies:
- - „Waltraud Ziervogel at Konnopke’s Imbiss – Re-Inventing a Berlin Icon“ (with Dr. Urs Müller) pdf
- „An Old Bank in a New Country – Restructuring Nile Commercial Bank of South Sudan“ pdf

IESE

Business School

- Regular lecturer in geopolitics on the subject of international strategy and alternative forms of financing in Islamic banking

- Design of storytelling programmes for different management hierarchies, in conjunction with the Marketing-, Leadership and Operations Department

Publications for IESE Insight:
- - With Dr Philipp Wackerbeck, Partner Financial Services at Booz & Company und Prof Alberto Ribera, IESE Business School: „Islamic Banking: Dawn of a New Era“, IESE Technical Note, February 2011 pdf
- - With Dr Philipp Wackerbeck, Partner Financial Services at Booz & Company und Prof Alberto Ribera, IESE Business School: „Soul Searching after the Crisis – Islamic Banking Lessons for the Financial Sector“, IESE Insight Magazine, June 2011 pdf
- With Dr Philipp Wackerbeck, Partner Financial Services at Booz & Company: „Going West, again: The New Offshore Opportunity in the Arab World“, European Financial Review, March 2012 pdf

HHL Leipzig

Graduate School of Management

- Keynote speaker (German) and panellist at the HHL „Leadership & Communication Forum“ on 20 and 21 November 2013, Leipzig: http://www.youtube.com/watch?v=gA74DatMpZo

Information on the forum: http://www.hhl.de/de/service/events/#2

St.Gallen

Graduate School of Management

- Teaching Storytelling for the Challenge Management Program of the Klitschko Management Group

Direct cooperation with boxing world champion Wladimir Klitschko

WHU

Otto Beisheim School of Management

- Keynote Speeches and Coaching for Entrepreneurs Network of the WHU

Start Up Coaching and Mentoring

SMU

Singapore Management University

- Cooperation with one of the top 5 business schools in Asia

- Design of executive education programmes in the areas of strategy and storytelling for banks and financial institutions in Asia, Europe and USA

Planning of online and e-learning workshops on storytelling

Hermann Scherer
Academy

- Regular storytelling workshops and lectures for managers and decision makers from business, government, NGO and non-profit organizations

- Hermann Scherer Academy workshop leader and coach on storytelling and positioning

Interview with Hermann Scherer Academy on storytelling mentioning Veit Etzold and the Academy pdf

LEAD

Mercator Capacity Building Center for Leadership & Advocacy, Berlin

- Regular storytelling workshops and lectures for managers and decision makers from business, government, NGOs and non-profit organizations

Storytelling coaching for executives of the Mercator Center

MBS

Mannheim Business School

- Die Mannheim Business School (MBS) ist Deutschlands führende Business School. Sie ist die #1 in Deutschland für MBA Programme und hat laut FT Ranking Rang 55 weltweit inne.

Die Aktivitäten von Prof. Dr. Veit Etzold an der MBS:
- - Tagesworkshope Storytelling für MBA und EMBA Studenten der Mannheim Business School
- - Erstellung von Equity Stories für die Entrepreneur / Start Up Projekte der EMBA Studenten.
- Fallstudien zum Change-Management, zur Strategie-Umsetzung mit Storytelling und zur Selbstpositionierung, gemeinsam mit Career Services der MBS