Prof. Dr. Veit Etzold helps companies develop, communicate and implement strategies. In doing so he also helps them sell high-margin, non-material services and to position and differentiate their brands in an increasingly competitive environment.The more complex the strategy and the more abstract the service, the better the story needs to be. Because only a good story can make a service tangible and easy to understand, while showing how unique the company and its products are.
DR. VEIT ETZOLD 15 years’ management experience in startups, multinational corporations and consultancies 16 books published in seven countries with a total circulation of more than 300.000 copies
Prof. Dr. Veit Etzold has worked for many years in multinational corporations, media management, banks and start-ups. He was a strategy consultant for the Boston Consulting Group and a member of its Global Strategy Institute. He was also Program Director for Management Training at the European School of Management and Technology (ESMT).
In addition, Prof. Dr. Veit Etzold is a successful author of non-fiction books and thrillers. His latest thrillers, “Final Cut”, “Agony” and “Guardian of the Dead” were in the German and European bestseller lists for weeks and have been translated into seven languages. Dr. Etzold writes for the Harvard Business Review and is a sought-after keynote speaker. He holds a PhD in Media Studies and an MBA from IESE Business School.