References – Lectureships

ESMT

European School of Management
& Technology

  • Programme Director for Management Education, October 2010 – August 2012
  • Strategy and marketing programme for global energy companies, retailers, automotive parts suppliers, technology companies and banks
  • Author of several essays on strategy and storytelling:
    • „Geschäftsberichte mit Spannung aufladen – bringing suspense into annual reports“ pdf link
    • „Shakespeare und Leadership“ pdf
    • „Murder he wrote“, interview with Veit Etzold in Journal of Internal Communication pdf
  • Author of two award-winning case studies:
    • „Waltraud Ziervogel at Konnopke’s Imbiss – Re-Inventing a Berlin Icon“ (with Dr. Urs Müller) pdf
    • „An Old Bank in a New Country – Restructuring Nile Commercial Bank of South Sudan“ pdf

IESE

Business School

  • Regular lecturer in geopolitics on the subject of international strategy and alternative forms of financing in Islamic banking
  • Design of storytelling programmes for different management hierarchies, in conjunction with the Marketing-, Leadership and Operations Department
  • Publications for IESE Insight:
    • With Dr Philipp Wackerbeck, Partner Financial Services at Booz & Company und Prof Alberto Ribera, IESE Business School: „Islamic Banking: Dawn of a New Era“, IESE Technical Note, February 2011 pdf
    • With Dr Philipp Wackerbeck, Partner Financial Services at Booz & Company und Prof Alberto Ribera, IESE Business School: „Soul Searching after the Crisis – Islamic Banking Lessons for the Financial Sector“, IESE Insight Magazine, June 2011 pdf
    • With Dr Philipp Wackerbeck, Partner Financial Services at Booz & Company: „Going West, again: The New Offshore Opportunity in the Arab World“, European Financial Review, March 2012 pdf

HHL Leipzig

Graduate School of Management

St.Gallen

Graduate School of Management

  • Teaching Storytelling for the Challenge Management Program of the Klitschko Management Group
  • Direct cooperation with boxing world champion Wladimir Klitschko 

WHU

Otto Beisheim School of Management

  • Keynote Speeches and Coaching for Entrepreneurs Network of the WHU
  • Start Up Coaching and Mentoring

SMU

Singapore Management University

  • Cooperation with one of the top 5 business schools in Asia
  • Design of executive education programmes in the areas of strategy and storytelling for banks and financial institutions in Asia, Europe and USA
  • Planning of online and e-learning seminars on storytelling

Hermann Scherer
Academy

  • Regular storytelling seminars and lectures for managers and decision makers from business, government, NGO and non-profit organizations
  • Hermann Scherer Academy seminar leader and coach on storytelling and positioning
  • Interview with Hermann Scherer Academy on storytelling mentioning Veit Etzold and the Academy pdf

LEAD

Mercator Capacity Building Center for Leadership & Advocacy, Berlin

  • Regular storytelling seminars and lectures for managers and decision makers from business, government, NGOs and non-profit organizations
  • Storytelling coaching for executives of the Mercator Center

MBS

Mannheim Business School

  • Die Mannheim Business School (MBS) ist Deutschlands führende Business School. Sie ist die #1 in Deutschland für MBA Programme und hat laut FT Ranking Rang 55 weltweit inne.
  • Die Aktivitäten von Dr. Veit Etzold an der MBS:
    • Tagesseminare Storytelling für MBA und EMBA Studenten der Mannheim Business School
    • Erstellung von Equity Stories für die Entrepreneur / Start Up Projekte der EMBA Studenten.
    • Fallstudien zum Change-Management, zur Strategie-Umsetzung mit Storytelling und zur Selbstpositionierung, gemeinsam mit Career Services der MBS