Publications – Was überzeugt den Kunden

Loading Images
wpif2_loading
01 - Weißer Hai: Top Karrierebuch Veit Etzold
02 - Harvard Artikel: Harvard Experte Veit Etzold
03 - Equity Storytelling: Geldgeber finden Experte Veit Etzold
03a - Englisches Equity Buch: Finding investors expert Veit Etzold
04 - Essay To Tell is to Sell: Europe’s Top Storytelling Expert Veit Etzold
04 - Jaws in Space
05 - Metaphors: Metaphors in business Veit Etzold
06 - Powerplays: Leadership expert Veit Etzold
07 - Paulus: Being a powerseller, expert Veit Etzold

How do you convince the customer?

Harvard Business Manager, October 2013

A consulting firm is feeling the pressure: it has to fight to keep its biggest customer and the competition for the job is tough. Could the use of storytelling instead of PowerPoint presentations win the day? With commentary by Prof. Dr. Burkhard Schwenker, CEO of Roland Berger Strategy Consultants, Prof. Dr. Dietmar Fink, Chair of Management Consulting at the Bonn-Rhein-Sieg University of Applied Sciences and Thomas Hermann, Head of Corporate Development of Evonik Industries.

Read an extract (German)