Publications – Metaphors in Strategy

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Metaphors in Strategy (englisch)
Mit Ted Buswick

Business Strategy Series, Vol.9, No.5, 2008, pp.279-284

One way of broadening the way one thinks about strategy is to bridge the gap between business and other disciplines. Ideas from the world outside business can be made useful for the strategist via metaphorical associations. In today’s ever faster changing global environment, business leaders should use insights from every field that is at hand – whether they derive from business or from history, philosophy, anthropology, dance, or any other academic field. Stimuli that are external to business can replenish ‘‘strategy’’ with the richness, freedom, and creativity it needs, so that managers can perceive trends the competition does not see.

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