Publications – Jaws in Space

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01 - Weißer Hai: Top Karrierebuch Veit Etzold
02 - Harvard Artikel: Harvard Experte Veit Etzold
03 - Equity Storytelling: Geldgeber finden Experte Veit Etzold
03a - Englisches Equity Buch: Finding investors expert Veit Etzold
04 - Essay To Tell is to Sell: Europe’s Top Storytelling Expert Veit Etzold
04 - Jaws in Space
05 - Metaphors: Metaphors in business Veit Etzold
06 - Powerplays: Leadership expert Veit Etzold
07 - Paulus: Being a powerseller, expert Veit Etzold

Jaws in Space – Why Storytelling is important and what managers can learn from bestsellers and movies (englisch)

The European Financial Review,
August / September 2013

In an over-communicated world, companies must remain audible, visible and consequently differentiable. This article considers how the dramatic elements that make good stories can be applied at the corporate level. Good companies, like good stories, need heroes, villains and a heroic tale to inspire their employees and customers.

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